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Dr. Barbara Rimer is the Principal Investigator
on the project entitled Health eCommunities: The Impact of
List-servs on Cancer Patients at the University of North
Carolina.
What is unique and/or innovative about your study?
Health eCommunities is the largest study to date of online cancer
mailing lists. Our study will provide the most comprehensive view
about how the lists function and the effects they have on users.
We also hope to provide much-needed information to other researchers
about the challenges of Internet surveys so that more and better
research can be done because of this project.
We have developed a number of interesting and useful innovations
while developing project survey materials. For instance, by taking
a “time stamp” each time someone enters the survey
or clicks to the next page, we can track their progress. When
we analyzed the time stamps during study pre-testing, we were
able to identify the pages that gave respondents the most difficulty
and changed them. The final baseline survey was on average about
a minute and a half shorter than the original; this resulted in
fewer break-offs (people who stop taking the survey and never
come back to finish it).
Another innovation is the application of participatory research
to an online community. The Association of Cancer Online Resources
(ACOR) and UNC have been true partners in the research process.
The President and CTO of ACOR have been involved in every step
of survey development and implementation. Moreover, they are continuing
collaborators who inform us about problems people are having with
the instruments and the many ways in which features of the Internet
present challenges to the potential respondents and the research
team. The involvement of ACOR leadership, including the list owners,
has made Health eCommunities a stronger project. While community-based
participatory research is a popular concept, to date, there are
no examples of the scope of Health eCommunities for how Community
Based Participatory Research (CBPR) can be applied to online research.
How is your project progressing so far?
We have collected data for over 500 new patient subscribers to
the 15 participating lists. We are continuing to recruit new subscribers
as they sign up for the participating lists (until we reach our
goal of 1680), and we are sending one and four month follow up
surveys to the current participants. We also have collected data
from over 700 ongoing subscribers, both patients and caregivers.
From these preliminary data, we have found several interesting
findings. Subscribers seem to use the lists more for information
than for support, although support is a very important aspect
of list participation. Although there has been a lot of concern
that information patients obtain on the Internet will undermine
patient-physician relationships, our data provide some reassurance
in this area. Subscribers say that the information they find on
the Internet either does not affect their relationships with providers
or improves these relationships.
We have also completed coding qualitative data from 10 lists.
The qualitative findings complement survey findings, but also
provide extra insight into the differences between the lists.
ACOR list subscribers on all sampled lists ask for and provide
quite a bit of information and support, but some lists are much
more oriented towards one or the other. As a generalization, it
appears that the lists for cancers that are less common are used
more for information and support than those for cancers with higher
incidence, such as prostate cancer. This is understandable in
view of the fact that patients with rarer cancers may have fewer
sources of information and support in their own support systems
and communities.
What prompted you to explore this research?
Online cancer-related support is an under-studied resource that
may serve an important function in the information seeking, care
and support of cancer patients and their families. There are many
unanswered questions about online support and its effects on quality
of life, patient-provider relationship and health outcomes. Also,
though millions of people turn to the Internet for health information
every day, much of the promise of the Internet remains just that.
We are interested in exploring that promise to provide feedback
to the online and health care communities about this major new
force in health care. We aim to open a wider window on mailing
lists, a world that is increasingly populous and yet not well
understood by the general population. Because Gilles Frydman of
ACOR and I had served on a health communications committee for
the National Cancer Institute, it was natural to begin talking
about a response to the RWJF announcement about new technologies.
How would a typical end-user utilize the final product/results
of your research?
ACOR plans to use the results to better its practices in training,
communication and policy. This research will have helped to improve
the delivery of service to all people - the best form of continuous
quality improvement. We are committed to helping to develop tools
to disseminate our findings. The mailing lists are an organic,
living, changing world; they will continue to evolve. As in so
many other aspects of medicine, cancer serves as the model, but
the lessons of this research will transcend cancer to the millions
of others in online health communities. Because the research findings
will have relevance beyond the list owners, ACOR and even the
subscribers to the lists, we will publish study results in journals
targeted to the different groups of interest, e.g. physicians
with regard to findings about the influence of using the lists
and the Internet on patient-doctor relationships.
What are the greatest challenges in eHealth and more specifically,
your project?
eHealth research presents many unexpected challenges that are
very different from those experienced in other types of research.
Our major challenges have been in methodology, partnerships and
response.
Online survey construction is especially challenging
when creating surveys for ill populations. We had to consider
how survey format might look and feel to patients who were very
ill. Even something as apparently simple as clicking on a circle
to indicate an item as the response choice can become difficult
for a patient who is fatigued from the disease and/or treatment.
To date, most Web design programs do not permit sufficient design
flexibility.
When e-mail invitations are sent, many will not be delivered for
a variety of reasons, such as powerful spam blockers, people who
changed their addresses, people who no longer use the mailing
list but have not officially unsubscribed and people who died
or are now too ill to participate. Typical methods for calculating
response rates have to be altered for Web surveys where the denominator
may not be known and where there may be many people who would
be ineligible for the survey were they to be interviewed.
Any partnership involves challenges, and this is clearly true
for one between a university and a non-research organization like
ACOR. The ACOR collaborators are all volunteers who are writing
code for the survey or managing lists, in most cases, with no
monetary compensation. This means that many tasks take longer
than expected, and delays sometimes occur. We also have had to
learn each other’s perspectives, cultures and languages.
Interacting with the Institutional Review Board (IRB) also has
been a challenging experience, for everything from how we constructed
the invitation to our requests to use incentives as a means to
increase response.
In what ways would you like to see eHealth evolve?
eHealth must evolve in several ways. First, it must become more
rigorous and best practices should be developed and shared. IRBs
must become more familiar with the methods and distinguish research
with real potential harm from studies that carry little potential
risk. Also, it appears that list-servs may be under-utilized by
minority patients. We aim to understand whether this is a function
of their presence on the list and unwillingness to participate
in research or under-use of the lists. In either case, there is
a problem that must be addressed.
How do you stay informed of advances and innovations in
eHealth?
We usually perform literature searches on PubMed, CINAHL, PsychINFO
and other online databases on a monthly basis. We also review
the major Internet-related research reports from sources such
as the Pew Internet and American Life Project. The list owners
of the participating ACOR sites are themselves great source of
up-to-date information. For instance, when the recent Cochrane
report regarding Internet research was released, the list owners
began a discussion on our study-specific mailing list immediately.
We share news articles among ourselves and also appreciate resources
that are shared from David Ahern, Judy Phalen, Jen Neiley and
others.
Great update – thank you Barbara!
We’ll hear from Aurora Health Care's Dr. Paul Hartlaub
in January of 2005.
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